SEO report of shop-scotland.com

Shop Scotland. Helping you discover Scotland's top creative talent ...

www.shop-scotland.com/

Featuring top creatives from around the country. Discover Scotland's best talent and buy direct from the makers own e-commerce. Unique. Handmade ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.shop-scotland.com/

Character length : 22

Title
Shop Scotland. Helping you discover Scotland's top creative talent.
Description
Featuring top creatives from around the country. Discover Scotland's best talent and buy direct from the makers own e-commerce. Unique. Handmade. Beautiful.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_GB
type: website
title: Shop Scotland. Helping you discover Scotland's top creative talent.
description: Featuring top creatives from around the country. Discover Scotland's best talent and buy direct from the makers own e-commerce. Unique. Handmade. Beautiful.
url: http://www.shop-scotland.com/
site_name: Shop Scotland
image: http://www.shop-scotland.com/wp-content/uploads/2016/10/shop-scotland-logo-card.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://shop-scotland.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Shop Scotland. Helping you discover Scotland's top creative talent.

Character length : 72

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
250750
Heading structure in the source code
  • <H1> Shop Scotland
  • <H2> In The Shop Window...
  • <H1> Shop Scotland
  • <H2> 
  • <H2> Thank you
  • <H2> Featured Members
  • <H4> Hatti Pattisson
  • <H5> Edinburgh
  • <H4> Sarah Kay Arts
  • <H5> Scalloway
  • <H4> Hole in My Pocket
  • <H5> Glasgow
  • <H4> Jennifer Carr Online
  • <H5> Kyle of Lochalsh
  • <H2> Interested in Joining Us?
  • <H4> Shop Scotland
  • <H4> Shop Scotland
  • <H4> Shop Scotland
  • <H5> © Shop Scotland 2017 · All Rights Reserved
Word cloud
  • shop18
  • scotland15
  • businesses5
  • creative5
  • small5
  • members5
  • touch4
  • join4
  • window4
  • talent4
  • member4
  • glass3
  • business3
  • jewellery3
  • food3
  • textiles3
  • furniture3
  • joining3
  • award-winning3
  • bags3
  • please3
  • art3
  • candles3
  • accessories3
  • fashion3
  • cards3
  • ceramics3
  • them2
  • we’d2
  • run2
  • all2
  • fabulous2
  • take2
  • based2
  • love2
  • applications2
  • scottish2
  • online2
  • tell2
  • big2
  • young2
  • discover2
  • late2
  • reopen2
  • site2
  • you’re2
  • january2
  • stationery2
  • gifts2
  • home2
  • garden2
  • body2
  • animals2
  • baby2
  • benefits2
  • child2
  • bath2
  • woodwork2
  • drink2
  • get2
Keyword matrix
wordtitledescriptionsheading
shop
scotland
businesses
creative
small
members
Two Word cloud
  • shop scotland6
  • tell you2
  • about the benefits2
  • joining shop2
  • small business2
  • shop window2
Three Word cloud
  • site reopen in late2
  • we’d love to tell2
  • applications to join our2
  • creative talent through2
  • more about the benefits2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 32 images on this web page.

Alternate attributes for the following 27 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.70
Flesch Reading Ease
70.10
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.50
Dale–Chall Readability
5.20
SMOG Index
8.10
Spache Readibility
5.00
Number of letters
2311
Number of words
463
Number of sentences
94
Average words per sentences
5
Number of syllables
721
Syllables in words
749
Average syllables in words
1.56
Number of words in first three syllables
66
Percentage of word / syllables
14.25
Words not in Dale-Chall easy-word list
148
Words not in Spache easy-word list
115

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
54
Number of source domains
6
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://www.shop-scotland.com/.. /style.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.shop-scotland.com/wp-includes/js/jquery/jquery.js
  • http://www.shop-scotland.com/wp-includes/js/jquery/jquery-migrate.min.js
  • http://www.shop-scotland.com/wp-content/themes/shopscotland/bootstrap/js/bootstrap.js
  • http://www.shop-scotland.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js
  • http://www.shop-scotland.com/wp-content/plugins/contact-form-7/includes/js/scripts.js
  • http://www.shop-scotland.com/wp-content/themes/shopscotland/js/modernizr.custom.js
  • http://www.shop-scotland.com/wp-content/themes/shopscotland/js/scrollview.js
  • http://www.shop-scotland.com/wp-includes/js/wp-embed.min.js
File size of all javascript files combined
355.21KB
Javascript minifying
You can save 3.3KB (23% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.shop-scotland.com/wp-content/themes/shopscotland/style.css
  • http://www.shop-scotland.com/wp-content/plugins/contact-form-7/includes/css/styles.css
File size of all css files combined
200.57KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
75.80KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
46
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
629.13KB
Image optimisation
You can save 64.2KB (51% compression) by optimising the images below:

 Traffic

Alexa
17924726

 Website security

IP
185.119.173.182
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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